Sample report 1 — a 19-point audit of one real practice

The exact document a clinic receives from our free audit. Published in full so an association can judge the work before recommending anything.

Target: https://praktijkfcg.eu/ · Scanned: 2026-11-05 14:50 UTC+8
Method: public, read-only HTTP fetch of the homepage. No login, no backend access, nothing on the target site was changed.
Response: HTTP 200 · 112,328 bytes · Content-Encoding: none
Status: this is a sample report produced from publicly available pages to demonstrate the format. It implies no client relationship, no endorsement and no commercial engagement.

67.5/100

score

checks passed

warnings

failures

How the score is built

Each check returns pass (full points), warn (half) or fail (zero). Business identity and machine readability are weighted most heavily, because they decide whether a site appears at all.

Group	Checks	Max points
Foundations	5 checks	20 points
Machine readability	3 checks	24 points
Business identity	3 checks	24 points
Quotable by AI	2 checks	14 points
Conversion path	3 checks	9 points
On-page basics	3 checks	9 points
Total	19	100

The 19 checks, with the evidence

#	Group / check	Result	Evidence from the live page	What to change
1	HTTPS on every page Foundations · weight 4	PASS	Final URL: https://www.praktijkfcg.eu/	—
2	Mobile viewport declared Foundations · weight 4	PASS	<meta name="viewport"> present	—
3	Canonical URL set Foundations · weight 4	PASS	canonical = https://www.praktijkfcg.eu/	—
4	Page is indexable (no noindex) Foundations · weight 4	PASS	noindex directive not found	—
5	HTML page weight under control Foundations · weight 4	PASS	HTML weight 112,328 bytes (threshold: pass <300KB, warn <600KB)	—
6	gzip / brotli compression Machine readability · weight 8	FAIL	Content-Encoding: none	Enable gzip or brotli on the server.
7	Structured data (JSON-LD) present Machine readability · weight 8	PASS	1 valid JSON-LD block(s); types: BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, PropertyValueSpecification, ReadAction, SearchAction, WebPage, WebSite	—
8	Page language declared & matches market Machine readability · weight 8	WARN	lang="en-US" — does not match the Dutch market	Set lang to the language of the market served.
9	Business entity in schema (not just WebSite) Business identity · weight 8	PASS	business entity types in schema: organization	—
10	NAP inside schema Business identity · weight 8	WARN	NAP inside schema: name=True address=False telephone=False	Put name, street address and phone inside the structured data.
11	Physical street address visible Business identity · weight 8	PASS	visible street address: found (postcode/street pattern)	—
12	FAQ / Service schema present Quotable by AI · weight 7	FAIL	FAQ/Service schema types: none	Add FAQPage or Service structured data so an assistant has facts to quote.
13	Therapy context in extractable text Quotable by AI · weight 7	WARN	90 therapy/service terms, 1 h2/h3 headings	Describe services under real headings, in words an assistant can extract.
14	Phone or email visible Conversion path · weight 3	PASS	phone/email in page: found	—
15	Phone clickable (tel:) Conversion path · weight 3	PASS	7 tel: link(s)	—
16	Book-now CTA present Conversion path · weight 3	PASS	7 booking terms, book-now link present	—
17	Title tag present, sensible length On-page basics · weight 3	PASS	title (26 chars): Home - Praktijk Fangcaogen	—
18	Meta description present On-page basics · weight 3	FAIL	meta description: 0 chars	Add a meta description of at least 50 characters.
19	Exactly one H1 + image alt text On-page basics · weight 3	FAIL	5 H1; 8/25 images with alt text	Use exactly one H1 and give every image an alt attribute.

What we would fix first

Ordered by weight, not by cosmetics — these are the items that decide whether the practice appears in a search result or an AI answer at all.

gzip / brotli compression (weight 8) — Enable gzip or brotli on the server. Content-Encoding: none
FAQ / Service schema present (weight 7) — Add FAQPage or Service structured data so an assistant has facts to quote. FAQ/Service schema types: none
Meta description present (weight 3) — Add a meta description of at least 50 characters. meta description: 0 chars
Exactly one H1 + image alt text (weight 3) — Use exactly one H1 and give every image an alt attribute. 5 H1; 8/25 images with alt text

What this report does not claim

It does not judge the quality of treatment or the practitioner.
It does not promise a ranking, a traffic number or extra bookings. Nobody can honestly promise those.
It did not read patient records, private data or anything behind a login.
We ran the same audit on our own domain and published the unresolved defects: ainal.info scored 77/100.
An earlier five-point check of this same site, dated 2 November 2026, is published at praktijkfcg-audit.html. The live site has changed since then — it now publishes structured data that was absent from that earlier scan — so the two documents differ. Both are dated and left in place rather than rewritten.

Run it on your own site

The free check is self-service: ainal.info/site-check.html. The full method, including the real score distribution across nine Dutch practices, is at ainal.info/methodology.html. The second sample report shows what changes when the defects are fixed.