How we decide whether a clinic website can be found

The 19-point method behind every free audit we send. Published in full, so you can check whether it is worth anything before you recommend it to anyone.

Why this method exists

A patient looking for an acupuncturist today does two things, often in this order: they search, and they read an AI-generated answer. Neither of those processes opens your homepage and judges the quality of your acupuncture. They read signals — structured data, page language, headings, alt text, contact details — and if those signals are missing, the practice is not shown, no matter how good the treatment is.

This audit measures those signals. It does not measure clinical quality, and it makes no claim about it.

The 19 checks, in six groups

1. Foundations (5)

HTTPS on every page
Mobile viewport declared
Canonical URL set (prevents duplicate-content dilution)
Page is indexable — no accidental noindex
HTML page weight under control

2. Machine readability (3)

gzip or brotli compression enabled
Structured data (JSON-LD) present at all
Page language declared and matching the actual market

3. Business identity (3)

Business entity marked up in schema — not just a generic WebSite
NAP (name, address, phone) inside the schema, not only in visible text
Physical street address visible on the page

4. Being quotable by AI assistants (2)

FAQ or Service schema present, so an assistant has something concrete to cite
Therapy/service context described in text an assistant can extract

5. Conversion path (3)

Phone or email visible on the page
Phone is clickable (tel:) on mobile
Book-now / contact call-to-action present and reachable

6. On-page basics (3)

Title tag present and a sensible length
Meta description present
Exactly one H1, and image alt text where images exist

Real results: nine Dutch practices

Audits run between September and November 2026 on nine acupuncture and TCM practice websites in the Netherlands. Practice names are withheld. Every site belongs to a working practice with real patients.

70/100

average score

best score

worst score

9/9

missing FAQ/Service schema

Score		Practice
85		A
78		B
73		C
71		D
70		E
66		F
65		G
62		H
47		I

What went wrong, and how often

Defect	Practices	Share
No FAQ or Service schema — nothing for an AI assistant to quote	9 / 9	100%
No business entity in structured data	8 / 9	89%
Schema missing name / address / phone	8 / 9	89%
No meta description	7 / 9	78%
Phone number not clickable on mobile	6 / 9	67%
No structured data at all	5 / 9	56%
Images without alt text	4 / 9	44%
Page language tag does not match the market	3 / 9	33%

The single most consistent finding is also the most consequential: not one of the nine practices had FAQ or Service structured data. That is the format an AI assistant reads when it answers "who does acupuncture for migraines near Hoofddorp". Without it, the assistant has nothing specific to quote, so it quotes someone else.

We applied the same audit to ourselves

ainal.info scored 77/100. These are our own unresolved defects, unedited:

fail No business entity in structured data
warn Schema missing name, address and phone
warn No FAQ/Service schema — the same defect we flag in others
warn No street address published on the page
warn No phone number visible
warn Phone not clickable on mobile

We are publishing this because a method that only ever finds faults in the client is not a method, it is a sales script. A practice that scores 77 has real work left to do; so do we.

How the score is built

Each check returns pass, warn or fail. Pass earns full points, warn earns partial, fail earns zero. Checks are weighted unevenly on purpose: business identity and machine readability carry more weight than cosmetic items, because they decide whether the site appears at all, not how it looks when it does. Nine practices landed between 47 and 85, which is the normal range for a well-run practice that has never had technical SEO work done.

What this audit does not do

It does not measure or judge clinical quality, and it says nothing about whether a practitioner is good.
It does not promise a Google ranking, a traffic number, or additional bookings. Nobody can honestly promise those.
It does not look at private data, patient records, or anything behind a login. It reads the public pages only.
It does not require access to the practice's website backend. It is entirely external.

What you receive, free

A plain-language PDF-style report per practice: the score, the 19 checks with pass/warn/fail, and for each failure a one-line statement of what to change. No obligation, no follow-up sequence, and no requirement to buy anything. If a practice fixes the defects themselves, that is a good outcome.

If a practice wants the work done

A complete bilingual practice website — Dutch, English and Chinese, MedicalClinic structured data, mobile booking path, deployed and indexed: USD 199 one-off, delivered in 10 business days, with a 30-day full refund if the result is not acceptable. No subscription. The site, its content and the domain remain the practice's property.

A Dutch-language example, built for a practice in Hoofddorp: ainal.info/praktijkfcg-sample.html

Ask for the method or the sample report

Write to tcm@lieke-ai.com and say what you want: the methodology document, a sample audit report, or a free audit for a specific practice. A person answers, not an autoresponder.